Design Thinking



When companies develop strategy, they often stumble. Some overly focus on collect backward looking data which doesn’t tell them what future customer really want. Others make risky bets based on instinct or gut feel instead of evidence. Design Thinking is a structured  approach to develop strategy that avoids these mistakes by applying tools from the world of design and shifting the focus to human behavior. The effectiveness of Design Thinking has been extensively proven in the world of technology start-ups. Most, if not all of today's top technology companies have successfully employed Design Thinking to develop their strategies. 


We help large corporations to implement Design Thinking internally to develop strategy. Design Thinking can be utilized for various types of strategies, from corporate strategy, product strategy to product launch strategy. The diagram below illustrates the five key steps of Design thinking.